The Challenge

To explain what the Pride Augmented Reality app does

As part of an EU project looking into how Augmented Reality could be used in a modern ‘smart city’ Sparta Digital created an app for use at the 2017 Manchester Pride Festival.

My task was to create a simple video explaining how the app works and showcase the Augmented Reality features. Unfortunately at the time of the video being created the app was still in development and no actual AR features were available to be filmed for the video so I decided that a cartoon animation would be the most direct route to getting the video completed for marketing.

Once the app was created we were able to produce a video of the augmented reality in action.

Software

After Effects

Focus

Marketing

Client

Sparta Digital/Pride

Date

August, 2017

Manchester Christmas Markets
Sparta Digital Staff Pics