The Challenge
To update existing logo and branding with a more contemporary feel
James Callaghan & Co were approaching their 30th anniversary and wanted to revamp the company branding to celebrate 3 decades in business. They wanted to keep some continuity with existing branding but were largely open to all ideas.
Software
Photoshop
Illustrator
Focus
Branding
Stationery
Marketing
Client
Calco
Date
July, 2015
Branding
Calco had a large collection of branded stationery.
Letterheads, continuation sheets, invoices, business cards and a selection of various marketing materials such as sponsorship hoardings were amongst the items that would need the new branding applied.
Branding
Calco had a large collection of branded stationery.
Letterheads, continuation sheets, invoices, business cards and a selection of various marketing materials such as sponsorship hoardings were amongst the items that would need the new branding applied.
A broad selection of areas such as van livery would require new branding.
There are many areas in which Calco interface with the public and all of them required that some new artwork be generated with the revamped branding.
A broad selection of areas such as van livery would require new branding.
There are many areas in which Calco interface with the public and all of them required that some new artwork be generated with the revamped branding.