The Challenge

Turn a soft play centre into a forest of adventures

Adventure Forest was a brand new soft play centre due to open in Trafford Park. They required a new logo that would set the tone for the whole centre itself, influencing the decor of the cafe and soft play area.

Incorporated into the logo were to be 3 animals in a forest setting that would also feature as live characters in the centre itself (humans in costumes but don’t tell the kids!)

Software

Photoshop
Illustrator

Focus

Branding
Stationery
Marketing

Client

Adventure Forest

Date

Aug, 2016

Adventure Forest

This project was great fun and I really enjoyed the process.

More a pub sign than a traditional logo but I loved doing this one, I had to get creative and channel the inner child, so clutching a fist full of coloured felt pens and tongue tasting the air for inspiration I let the imagination loose.

What Next

More like that please!

I have dabbled with illustration before and look forward to more opportunities to improve my skills

Calco
Christmas Card